Thought: Anywhere there’s a space, or place, to share, introduce or sell an idea or action could be considered a medium. That is why an open minded and open-door policy to any method that works gets our vote and attention.
Unless you’re religious you’ll know that Truth is never a singular or, for that matter, absolute revelation. There is far too much diversity, subtlety and upheaval to make that a possibility. None more so than in the fields of opportunity in today’s media landscape.
The world we work in involves a composite of different ideas, images, insights, knowledge and influences that help develop a complete picture.
All blended together, all working as one, all aimed at delivering the result. Including the allocation of resources in the most sensible way.
Transparency is similarly a driver of the Truth. Blinding by science may work in some sectors but certainly not in the ever changing, never standing still, world of media.
If you find yourself in front of someone espousing absolutes and single channel solutions, might we suggest you pack up your umbrella and come talk to us.