The Grove

Marketing strategy
Short-term campaign & media implementation
Long-term campaign & media implementation
Product positioning

The Grove Orewa is a premium beachside retirement village that provides a homely and healthy lifestyle for its occupants. We were asked to help increase footfall for regular open homes and subsequently leads (sale of units). During the launch period we applied strategies across multiple offline media channels to increase sales and occupancy. We ensured The Grove stood out in an extremely competitive retirement living category and were successful in hitting their unit sales targets. 

Open Home

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