National Party

Market research
Long-term campaign & media implementation
Brand Story
Marketing strategy
Short-term campaign & media implementation
Short-term campaign & media implementation
Brand tracking & measurement

The National Party has trusted us to promote their key messages and campaign policies over several elections – including both victories for the John Key and Christopher Luxon administrations. Our approach has, of course, evolved over the years. Fueled by media insights, it’s developed into a highly optimised and agile audience targeting machine. In 2023, New Zealand was crying out for change and dramatic shifts in voter support across political parties was a constant. With the guidance of weekly research, we nuanced the behavior change modelling to adapt messaging and media channel targeting and weighting, at a moment’s notice. This ensured the National Party was ahead of the competition on all trending topics and policies. 

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