TR Group

Short-term campaign & media implementation
Brand Story
Long-term campaign & media implementation
Marketing strategy
Media investment & performance optimisation

TR Group are experts in all aspects of truck and trailer rental and leasing. They wanted to be front-of-mind for Kiwis thinking of freighting logistics, and to position themselves as the go-to specialists. We worked with them to refine their target audience from single truck owner/operators to large fleet managers. Our primary KPI was to increase targeted awareness and consideration. We used multiple strategies to reach the most relevant audiences in the most premium digital and offline media channels.

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